Booking AI, Inc.

Revenue Operating System
for Self-Storage

We connect the data that operators already have — PMS, marketing, pricing — into a single revenue intelligence layer. No black boxes. No guesswork. Just clarity on where money is leaking and where to find more.

20,000+ units analyzed
$5.8M revenue gap identified
+42% move-in growth (YoY)

About Booking AI, Inc.

Booking AI, Inc. is a Delaware-incorporated technology company building RevvBrain — the revenue operating system for the self-storage industry. We serve mid-market operators managing 10-100+ facilities, helping them see exactly where revenue is being left on the table.

The self-storage industry is an $83 billion market with over 100,000 locations worldwide — more than McDonald's and Starbucks combined. Yet most operators are making million-dollar capital allocation decisions with a single data point: occupancy. They're missing move-in attribution, customer lifetime value, acquisition costs, and channel ROI.

We built RevvBrain because we lived this problem. Our team has managed 25,000+ storage units, analyzed 60,000+ facilities, and spent years watching operators fly blind on hundreds of millions in assets. RevvBrain is the tool we wished existed.

Company Information

Legal EntityBooking AI, Inc.
IncorporationDelaware, USA
ProductRevvBrain
IndustrySelf-Storage / Revenue Intelligence
Corporate Domainbookingaii.com
Former BrandStorageBookings (storagebookings.com)
Original BrandStorage Radar (storageradar.com)
CEOMarcus Whelan

RevvBrain

A smart layer that sits on top of existing PMS, marketing, and pricing systems. Non-disruptive. Insight-first. Operator-controlled.

Find Waste

Identify where ad spend is leaking — 30% of typical spend produces zero conversions. We show you exactly where.

Surface Opportunity

Uncover revenue being left on the table through mispricing, underinvestment in high-ROI locations, and missed rate increases.

Attribution & Early Warnings

Know which campaigns actually fill units. Get alerts on problems before they hit occupancy. Act on Monday morning, not next quarter.

Leadership

Built by operators who lived the problem — not technologists guessing at it.

MW

Marcus Whelan

Co-Founder & CEO

  • Analyzed 93,467 self-storage facilities across 60K+ locations
  • Built the Storage Acquisition Opportunity Evaluator (33,000 zip codes)
  • 10+ years daily rental history analysis of 35K+ locations
  • Previously entrusted managing $500B network infrastructure (EDS, GM account)
  • Background: EDS, GM, Lalamove

marcus@bookingaii.com

AW

Antoni Watts

Co-Founder & Former CTO

  • eCommerce Analytics Platform: $1BN in managed revenue
  • Managed 25,000+ storage units (acquisitions, marketing, ops)
  • Scaled move-ins from 10 to 800+/month for a Top 50 US operator
  • Background: KPMG, CashCowPro, Lalamove

Previously: a.watts@antoniwatts.com

Advisors

Scott Jensen

Storage Industry Advisor

Former Sr. Marketing Director at Extra Space Storage (#1 REIT). Helped grow market cap from $300M to $30B. 4 exits including IPOs. Reduced CAC from $2,100 to $200.

Matthew Watts

Technology Advisor

Y-Combinator alumni. Former Facebook engineer. CTO of Lendflow ($1.5BN bank fintech). Former CTO of Lalamove (now unicorn).

Our History & Brand Evolution

Booking AI, Inc. has evolved through several brand iterations as our product and market understanding sharpened. The company operated under the names Storage Radar and StorageBookings before incorporating as Booking AI, Inc.

2023 — Origin

Storage Radar

The company began as Storage Radar, focused on competitive intelligence and market analysis for the self-storage industry. We built tools to analyze facility performance, pricing trends, and market opportunities across 60,000+ storage locations nationwide.

Domain: storageradar.com (registered by CTO)Slack workspace: storage-radar

2024 — Product Pivot

StorageBookings

As we deepened our work with operators, we pivoted toward revenue operations and move-in attribution. The brand evolved to StorageBookings to reflect our focus on connecting marketing spend to actual unit bookings — not just leads, but confirmed move-ins.

Domain: storagebookings.com (registered by CTO)

2025 — Current

Booking AI, Inc.

The company incorporated as Booking AI, Inc. to reflect the full scope of our revenue intelligence platform, RevvBrain. The corporate entity encompasses all prior brands, domains, and operational infrastructure — including the original storage-radar Slack workspace, which continues to serve as our primary team communication hub.

Domain: bookingaii.comDelaware corporation

Domains & Brand Properties

DomainPurposeStatus
bookingaii.comCorporate website & primary domain — Booking AI, Inc.Active
storagebookings.comFormer product & operations domain (registered by former CTO)In transition
storageradar.comOriginal brand name (registered by former CTO)In transition

The Slack workspace storage-radar (storage-radar.slack.com) was created during the original Storage Radar phase of the company and has been in continuous use as the primary team communication workspace for Booking AI, Inc. since inception. The storagebookings.com and storageradar.com domains were originally registered under the personal account of the former Co-Founder/CTO, Antoni Watts (antoniwatts.com), during his tenure. Following his departure, the company established bookingaii.com as its primary corporate domain.

Contact

Get in Touch

General Inquiries

info@bookingaii.com

CEO — Marcus Whelan

marcus@bookingaii.com

Product & Operations

support@bookingaii.com

Company

Legal Entity

Booking AI, Inc.

Jurisdiction

Delaware, United States

Website

bookingaii.com